The answer to all advertising’s woes is of course Switzerland.

“Status quos are made to be broken” Ray A. Davis I am a watch nerd so I apologise in advance. But I think you will find the similarities quite striking. Geneva, 1970. A grumpy man called Hans (the name is a guess but I am sure at least one Hans had a bad day whenContinue reading “The answer to all advertising’s woes is of course Switzerland.”