Uncategorized – Page 11

Advertising. Can you achieve if you don’t believe?

“Those who have a ‘why’ to live, can bear with almost any ‘how’.” Viktor Frankl I have had an interesting two weeks. I have judged two advertising award shows, one in New Zealand and the other in Australia. Some of the work wasn’t very good but some of it was truly amazing. Doing great workContinue reading “Advertising. Can you achieve if you don’t believe?”

Advertising. Don’t believe the hype.

Source: Advertising. Don’t believe the hype.

Advertising. Don’t believe the hype.

“I believe that truth only has one face: that of a violent contradiction.” Georges Bataille Over the years I have met many snake oil salesmen. They do well in advertising and marketing because it is a weird land of contradictions. Anything might be true because we are often talking about the future. We live inContinue reading “Advertising. Don’t believe the hype.”

Eating the Pack Shot.

This story may or may not be true. Or, may or may not have been altered slightly, to protect the innocent. Many years ago I worked on a breakfast cereal client. The client was very keen on marketing speak. She loved marketing theory and could talk for hours about it. The only problem wasContinue reading “Eating the Pack Shot.”

And now a strange graph from a creative.

“The truth is rarely pure and never simple.” Oscar Wilde In the last month I have read countless blogs about the death of advertising. It has become fashionable to write about this. There is the talk of technology and how the business is changing. I have read the sentence advertising is facing its KodakContinue reading “And now a strange graph from a creative.”

Advertising is a Science. It’s called Chemistry.

Source: Advertising is a Science. It’s called chemistry.

Advertising is a Science. It’s called Chemistry.

There is a prevailing belief at the moment. It is that we can turn advertising into a mathematical equation. This way of thinking pushes forward this idea that the best way to reach people is to create millions of perfect frames and then simply fill them with the cheapest pictures we can find and callContinue reading “Advertising is a Science. It’s called Chemistry.”

The premature death of persuasion.

It was a Tuesday morning and as I walked into the creative department. Three or four creatives were huddled around a Mac.You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of workContinue reading “The premature death of persuasion.”

Would you sit next to you at a dinner party?

This is a piece I recently wrote as a Convener of Axis 2016, New Zealand’s largest advertising show. This is one of my favourite Economist headlines. The line isn’t about being correct, it is about charm, wit and having a good story. It is about being interesting. This is a quality that seems to haveContinue reading “Would you sit next to you at a dinner party?”